UPEI's Visual Identity

Marketing and Communications is responsible for creating, preserving, and promoting UPEI's visual identity and professional design standards in all areas of communication. We offer professional design services to the campus, manage and monitor the use of visual identity elements within University materials, and create or approve UPEI’s print or digital promotional materials destined for external audiences.

We're here to help the UPEI community champion the University’s identity by communicating with all stakeholders in a visually consistent and effective manner.

If you're planning on using or creating UPEI visuals—print and digital (including websites)—generated by, or for, UPEI and its associated centres, institutes, and groups, we can assist in the adherence to the guidelines presented in our Visual Identity Guidelines, which are governed by Visual Identity Policy.

UPEI's visual identity files can be accessed and downloaded on our Resources and Downloads page.