Find official brand guidelines, visual identity resources, and campus materials to support consistent, high-quality UPEI projects and communications. These resources are provided to help faculty, staff, and campus partners apply UPEI’s brand correctly across print, digital, and promotional materials.

All University communications intended for internal or external audiences must align with UPEI’s visual identity standards. Using the approved resources below helps ensure a common look and feel, protects the integrity of the UPEI brand, and streamlines the creation and approval of materials.

Brand Standards

Visual Identity Policy

This policy establishes the rules and authority governing the presentation of UPEI’s visual identity, including brand symbols, trademarks, and associated graphic elements. All University communications must comply with this policy.

View the UPEI Visual Identity Policy

Visual Identity Guidelines

This comprehensive manual supports members of the University community in using UPEI’s visual identity and branding elements correctly. Refer to this guide when creating promotional materials, designing publications, or working with external vendors.

View the UPEI Visual Identity Guidelines

Visual Identity Quick Guide

A one-page reference outlining UPEI’s core brand standards, including logo usage, colour palettes, and typography. For detailed specifications and additional examples, refer to the full Visual Identity Guidelines.

View the UPEI Visual Identity Quick Guide

Brand Assets and Downloads

UPEI Brandfolder Portal

UPEI’s Brandfolder portal is the University’s official digital asset management platform and is the primary source for approved brand assets.

The portal provides access to:

• Official UPEI logos
• Academic faculty and administrative department identifiers
• Brand colour palettes and approved fonts
• A curated selection of pre-approved photography, including campus buildings, academic programs, seasonal imagery, and outdoor shots

Access to the Brandfolder portal is restricted to current faculty and staff using UPEI credentials. All assets available in the portal are reviewed and approved for use in University communications and promotional materials.

Visit the UPEI Brandfolder portal

Campus Resources

UPEI Campus Map

Download print-ready campus maps in black-and-white or full-colour for use in publications, wayfinding materials, and promotional content.

• Black-and-white campus map
• Colour campus map

Need Help?

For questions about brand standards, Brandfolder access, or the use of logos and templates, contact the Marketing and Production unit at marketing@upei.ca.