Marketing and Communications manages UPEI's core social media accounts, and maintains institutional social media guidelines and best practices.
Our team delivers coordinated and consistent communication to advance UPEI’s mission through our flagship social media accounts, and can help students, staff, faculty, academic departments, and administrative units with their social media strategies and channels.
Social Media Strategy
UPEI’s social media presence is substantial, and it is growing. With the coordinated strategy outlined here, a set of platform-specific policies and an evolving set of tips and best practices, the university and the individual departments and administrative units within the campus community can continue to build a robust social media identity for UPEI.
Visit our Marketing and Communications team site in MyUPEI for a strategic overview for each social media platform (Facebook, Twitter, Instagram, TikTok, LinkedIn, and YouTube).
Social Media Best Practices
As an account manager using social media, it is important to be honest about who you are and what you represent. Your conversations in the social sphere reflect on the account manager and UPEI's brand.
Visit our Marketing and Communications team site in MyUPEI for general and platform-specific best practices.
Social Media Directory
UPEI's Social Media Directory lists all existing university-related social media accounts. If you're managing a UPEI-related social media account not listed in our directory, please contact firstname.lastname@example.org
Looking to start a social media presence for your program, department, or on-campus initiative?