Participants are already quite well versed in marketing – after all, they’ve been consumers all their lives and have been exposed to hundreds (if not thousands) of advertisements each day! Also, almost all have applied for jobs and have thus marketed themselves, and if they have social media – then they’ve likely marketed themselves even more!

In “Introduction to Marketing and Branding,” the group will delve into understanding value propositions and how to create value, marketing’s 4 “P”s, building relationships with customers, and more.