Profile

Suzanne Rath
Name:
Suzanne Rath
Email:
srath@upei.ca
Position:
Assistant Professor
Department:
Business
Phone:
902-894-2806
Building:
McDougall Hall 413
Island Scholar:
Island Scholar Biography

BA (UBC); MSc (Guelph); PhD (Queen's)

Assistant Professor of Marketing

Research Interests
  • Experimental design
  • Consumer psychology
  • Perceived persuasion and persuasion knowledge
  • Emotional reactions and consumer wellbeing

Relevant Links