Tarek Mady

Tarek Mady
Interim Dean, Faculty of Business
Associate Professor
McDougall Hall 322
Island Scholar:
Island Scholar Biography

Interim Dean; Associate Professor

BSc (Alexandria); MSc (Louisiana State); PhD (Old Dominion)

Dr. Tarek Mady holds a Ph.D. in Marketing, emphasis in International Business from Old Dominion University (USA), a M.Sc. in Finance from Louisiana State University (USA), and a B.Com. in Business Administration from The University of Alexandria (Egypt). Prior to joining the Faculty of Business at The University of Prince Edward Island (UPEI) in 2015, Dr. Mady held various academic and administrative appointments at the John Molson School of Business at Concordia University (Montreal), American University of Dubai (UAE), PwC's Middle East Academy (UAE), Alexandria University (Egypt), Graduate School of Business of The Arab Academy for Science and Technology (Egypt), and Old Dominion University (USA).

Dr. Mady's research interests include international marketing strategy, emerging markets, acculturation towards the global consumer culture, and attitudes toward the marketing function. His work has been published in several academic journals, books, and conference proceedings including International Journal of Emerging MarketsJournal of Global MarketingJournal of Consumer BehaviourInternational Journal of AdvertisingJournal of International Consumer MarketingJournal of Business & Industrial MarketingJournal of Euromarketing, The Routledge Companion to the Future of Marketing, Proceedings of the Academy of Marketing Science (AMS) Annual Conference, and Proceedings of the Society for Marketing Advances (SMA) Annual Conference.

Dr. Mady is an Associate Editor for The Journal of Global Marketing and serves on the Editorial Review Boards of the Journal of Business Research, International Journal of Emerging Markets, and European Journal of International Management. He is currently the Chair of the International Marketing track of the Annual Academy of Marketing Science (AMS) conference. 

His honors include the 2019 and 2017 Taylor and Francis Certificate of Recognition for work as an Associate Editor for the Journal of Global Marketing, the 2015 Outstanding Reviewer Award from the Emerald Literati Network for Excellence, the 2010 AUD Business Students Association (BSA) Best Professor Award, 2009 AUD President's Award for Teaching Excellence, and Fellowships at both the 38th Annual American Marketing Association (AMA) Sheth Foundation Doctoral Consortium and SMA Doctoral Consortium. He is also the recipient of a number of research awards including the "Best-in-Track" Paper Award in Consumer Behavior at the 2009 Annual AMS Conference, the AUD Provost's Award for Outstanding Research (2008), and "Best Student Paper" Award in Marketing Strategy Track at the SMA Annual Conference (2002). He is an active member of the American Marketing Association, the Academy of Marketing Science, the Society for Marketing Advances, the Academy of International Business, and the Honor Society of Phi Kappa Phi.

Dr. Mady held the position of Chair of the Department of Marketing and Marketing Communications at the AUD School of Business between 2006 and 2013. He assumed the role of Associate Dean at the UPEI Faculty of Business in January 2018.

Research Interests
  • Cross-cultural consumer behavior
  • Acculturation to the global consumer culture
  • International marketing strategy
  • Emerging markets
  • Attitudes toward the marketing function