Profile
Suzanne Rath
Name:
Suzanne Rath
Email:
srath@upei.ca
Position:
Assistant Professor
Department:
Business
Phone:
902-894-2806
Building:
McDougall Hall 413
Island Scholar:
Island Scholar Biography
Assistant Professor, Marketing
BA (UBC); MSc (Guelph); PhD (Queen's)
Research Interests
- Experimental design
- Consumer psychology
- Perceived persuasion and persuasion knowledge
- Emotional reactions and consumer wellbeing
