UPEI Business Society holds 33rd annual luncheon on March 5

Darryl McDaniel, president and owner of U&Me Marketing Inc., will be the guest speaker at the UPEI Business Society's 33rd annual luncheon on Friday, March 5.

The luncheon will take place at the Delta Prince Edward Hotel, starting with a reception at 11 a.m. Tickets are $55 per person. Tables of eight or ten can also be purchased.

McDaniel will talk about understanding consumers, where they shop, and delivering what they want.

McDaniel has been on the cutting edge of category development throughout his career. Starting in an entrepreneurial family with a Pepsi franchise, he was one of the first marketers to working on launching the bottled water category in Canada. Working for Danone, he soon realized that consumers want to be connected with a brand.

His latest venture is U&Me Marketing, a system designed to extend brands into new markets where they can benefit from exposure. Some of the companies he works with are Mattel, Topps Corporation, 4kids Entertainment and Red Nose Brands.

For information or tickets, please contact the UPEI Business Society at (902) 566-0407 or upeibusinesssociety@gmail.com by March 1. People who have extra seats at their tables may donate them to business students who will join them for the luncheon.