Content Marketing Manager - Department of Marketing and Communications

Competition Number: 
Position Type: 
Staff Position
Closing Date: 
Wednesday, August 2, 2017
Date of Posting: 
July 26, 2017
Department of Marketing and Communications
Content Marketing Manager
Full Time Term Position
Hours of Work: 

37.5 hours per week 

Commensurate with qualifications and experience

As soon as possible to July 31, 2018 (Term may be reduced or extended depending on performance, available funding and departmental requirements)

The Department of Marketing and Communications is seeking applications for a Content Marketing Manager. This position will report to the Director and is responsible for managing the web production and creative team.


• Accountable for content marketing initiatives to help drive traffic and engagement that deliver student recruitment and retention
• Collaborates across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost
• This role works with key staff to create the content our audience (prospective and current students) is looking for and to optimize the path to conversion
• Editorial requirements include basic SEO understanding, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone
• Editorial calendar and organization workflows must be developed and managed
• This person must understand the best practices of social media and which content and approaches work on each
• Measurement and optimization of the program will be required on an ongoing basis
• Manage the staff and resources of the web and creative team
• Lead the recruitment marketing strategy with the Director


• University degree in public relations, journalism, arts, or a related field
• Minimum of five (5) years progressively-responsible experience, preferably in a complex organization with demonstrated success in strategic communications, marketing and writing
• Experience in using a variety of marketing/communications tools and vehicles to communicate with audiences
• Intense commitment to product quality and building exceptional relationships
• Experience creating and editing content for the web, social media and traditional marketing
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment
• Experience working in a University setting is preferred
• Staff management experience

Application Instructions: 

Please submit electronically a cover letter, quoting the competition number, a resume and reference list to be received no later than the closing date via the link posted on the UPEI Human Resources website ( Applications will not be accepted via email.

If you are unable to apply online, you can drop off your resume to the Human Resources Department, Kelley Building, University of Prince Edward Island, 550 University Avenue, Charlottetown, PEI C1A 4P3, Fax Number (902) 894-2895.

In accordance with Canadian immigration requirements, all qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority. The University of Prince Edward Island is committed to gender equity in employment.

Only those applicants who are invited to an interview will be acknowledged.

Successful Candidate(s): 

E. McLean

UPEI encourages all qualified applicants to apply for job openings; however, in keeping with the terms and provisions of the university’s various employment and collective agreements, first priority will be given to internal candidates.
Contact UPEI