Communications, brand management, market research, consumer behaviour, and more.

Marketing

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First Name:
Last Name:
E-mail Address:
Careers:
  • Entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.
The School of Business is located in Don and Marion McDougall Hall.

The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing.

The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

Want more information about Marketing? Leave your email address and we'll get in touch!
First Name:
Last Name:
E-mail Address:
Careers:
  • Entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.
The School of Business is located in Don and Marion McDougall Hall.

In addition to the core BBA program, completion of the specialization in marketing requires the successful completion of the following:

Required:

  • Business 481 (Integrated Marketing Communications)
  • Business 443 (Consumer Behaviour)
  • Business 444 (Market Research)
  • Business 445 (Brand Management)
  • Business 446 (Personal Selling and Sales)
  • Business 477 (International Marketing)

Any THREE of the following courses:

  • Business 465 (Project Management)
  • Psychology 222 (Psychology of Personal Experience)
  • Psychology 242 (Introduction to Social Psychology)
  • Psychology 303 cl with Diversity and Social Justice Studies 303 (Psychology of Aging)
  • Psychology 305 (Adolescent Development and Adjustment)
  • Psychology 308 (Child Development)
  • Psychology 309 (Adult Development)
  • Psychology 321 (Learning and Motivation:  Basic Processes)
  • Psychology 331 (Creativity)
  • Psychology 351 (Theories of Personality)
  • Psychology 391/ Diversity and Social Justice Studies 391 (Psychology of Women)
  • Sociology 271 (Self and Service)
  • Sociology 392 (Media and Society)
  • Anthropology 310/Diversity and Social Justice Studies 311/English 314 (Identity and Popular Culture)
  • Family Science 221 (Family Resource Management)
  • Family Science 241 /Kinesiology 241 (Human Development)
  • Theatre Studies 244 (Introduction to Theatre Study)
  • Sociology/Anthropology 261/Diversity and Social Justice Studies 261 (Sex, Gender and Society)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 200-level and above, require 100-level introductory courses (such as Sociology 101 or Psychology 101 and 102) and may have additional 200-level or 300-level prerequisites. Students are advised to plan ahead accordingly.

To qualify for a specialization in marketing, students are required to have an overall average of 70% in the nine courses of this specialization.

Want more information about Marketing? Leave your email address and we'll get in touch!
First Name:
Last Name:
E-mail Address:
Careers:
  • Entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.
The School of Business is located in Don and Marion McDougall Hall.
  • Juergen Krause, Dean, Associate Professor
  • Tim Carroll, Associate Professor
  • Andrew Carrothers, Assistant Professor
  • Mike Cassidy, Assistant Professor
  • Reuben Domike, Associate Professor
  • Gary Evans, Associate Professor
  • Debbie Good, Assistant Professor
  • Susan Graham, Assistant Professor
  • Blake Jelley, Associate Professor
  • Melissa James, Assistant Professor
  • Amy MacFarlane, Assistant Professor
  • Tarek Mady, Assistant Professor
  • Tina Saksida, Assistant Professor
  • Don Wagner, Associate Professor
Overview

The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing.

The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

Course Structure

In addition to the core BBA program, completion of the specialization in marketing requires the successful completion of the following:

Required:

  • Business 481 (Integrated Marketing Communications)
  • Business 443 (Consumer Behaviour)
  • Business 444 (Market Research)
  • Business 445 (Brand Management)
  • Business 446 (Personal Selling and Sales)
  • Business 477 (International Marketing)

Any THREE of the following courses:

  • Business 465 (Project Management)
  • Psychology 222 (Psychology of Personal Experience)
  • Psychology 242 (Introduction to Social Psychology)
  • Psychology 303 cl with Diversity and Social Justice Studies 303 (Psychology of Aging)
  • Psychology 305 (Adolescent Development and Adjustment)
  • Psychology 308 (Child Development)
  • Psychology 309 (Adult Development)
  • Psychology 321 (Learning and Motivation:  Basic Processes)
  • Psychology 331 (Creativity)
  • Psychology 351 (Theories of Personality)
  • Psychology 391/ Diversity and Social Justice Studies 391 (Psychology of Women)
  • Sociology 271 (Self and Service)
  • Sociology 392 (Media and Society)
  • Anthropology 310/Diversity and Social Justice Studies 311/English 314 (Identity and Popular Culture)
  • Family Science 221 (Family Resource Management)
  • Family Science 241 /Kinesiology 241 (Human Development)
  • Theatre Studies 244 (Introduction to Theatre Study)
  • Sociology/Anthropology 261/Diversity and Social Justice Studies 261 (Sex, Gender and Society)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 200-level and above, require 100-level introductory courses (such as Sociology 101 or Psychology 101 and 102) and may have additional 200-level or 300-level prerequisites. Students are advised to plan ahead accordingly.

To qualify for a specialization in marketing, students are required to have an overall average of 70% in the nine courses of this specialization.

Faculty
  • Juergen Krause, Dean, Associate Professor
  • Tim Carroll, Associate Professor
  • Andrew Carrothers, Assistant Professor
  • Mike Cassidy, Assistant Professor
  • Reuben Domike, Associate Professor
  • Gary Evans, Associate Professor
  • Debbie Good, Assistant Professor
  • Susan Graham, Assistant Professor
  • Blake Jelley, Associate Professor
  • Melissa James, Assistant Professor
  • Amy MacFarlane, Assistant Professor
  • Tarek Mady, Assistant Professor
  • Tina Saksida, Assistant Professor
  • Don Wagner, Associate Professor

Overview

The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing.

The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

Course Structure

In addition to the core BBA program, completion of the specialization in marketing requires the successful completion of the following:

Required:

  • Business 481 (Integrated Marketing Communications)
  • Business 443 (Consumer Behaviour)
  • Business 444 (Market Research)
  • Business 445 (Brand Management)
  • Business 446 (Personal Selling and Sales)
  • Business 477 (International Marketing)

Any THREE of the following courses:

  • Business 465 (Project Management)
  • Psychology 222 (Psychology of Personal Experience)
  • Psychology 242 (Introduction to Social Psychology)
  • Psychology 303 cl with Diversity and Social Justice Studies 303 (Psychology of Aging)
  • Psychology 305 (Adolescent Development and Adjustment)
  • Psychology 308 (Child Development)
  • Psychology 309 (Adult Development)
  • Psychology 321 (Learning and Motivation:  Basic Processes)
  • Psychology 331 (Creativity)
  • Psychology 351 (Theories of Personality)
  • Psychology 391/ Diversity and Social Justice Studies 391 (Psychology of Women)
  • Sociology 271 (Self and Service)
  • Sociology 392 (Media and Society)
  • Anthropology 310/Diversity and Social Justice Studies 311/English 314 (Identity and Popular Culture)
  • Family Science 221 (Family Resource Management)
  • Family Science 241 /Kinesiology 241 (Human Development)
  • Theatre Studies 244 (Introduction to Theatre Study)
  • Sociology/Anthropology 261/Diversity and Social Justice Studies 261 (Sex, Gender and Society)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 200-level and above, require 100-level introductory courses (such as Sociology 101 or Psychology 101 and 102) and may have additional 200-level or 300-level prerequisites. Students are advised to plan ahead accordingly.

To qualify for a specialization in marketing, students are required to have an overall average of 70% in the nine courses of this specialization.

Faculty

  • Juergen Krause, Dean, Associate Professor
  • Tim Carroll, Associate Professor
  • Andrew Carrothers, Assistant Professor
  • Mike Cassidy, Assistant Professor
  • Reuben Domike, Associate Professor
  • Gary Evans, Associate Professor
  • Debbie Good, Assistant Professor
  • Susan Graham, Assistant Professor
  • Blake Jelley, Associate Professor
  • Melissa James, Assistant Professor
  • Amy MacFarlane, Assistant Professor
  • Tarek Mady, Assistant Professor
  • Tina Saksida, Assistant Professor
  • Don Wagner, Associate Professor
Want more information about Marketing? Leave your email address and we'll get in touch!
First Name:
Last Name:
E-mail Address:
Careers: 
Entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

Calendar Courses

Calendar Courses

Calendar Courses

Full descriptions for courses in the specialization in marketing are listed on the Bachelor of Business Administration program page.

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