Marketing

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First Name:
Last Name:
E-mail Address:
Careers:
  • Entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.
The School of Business is located in Don and Marion McDougall Hall.

The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing.

The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

Want more information about Marketing? Leave your email address and we'll get in touch!
First Name:
Last Name:
E-mail Address:
Careers:
  • Entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.
The School of Business is located in Don and Marion McDougall Hall.

In addition to the core BBA program, completion of the specialization in marketing requires the successful completion of the following:

Required:

  • Business 4810 (Integrated Marketing Communications)
  • Business 4430 (Consumer Behaviour)
  • Business 4440 (Market Research)
  • Business 4450 (Brand Management)
  • Business 4460 (Personal Selling and Sales)
  • Business 4770 (International Marketing)

Any THREE of the following courses:

  • Business 4650 (Project Management)
  • Psychology 2220 (Psychology of Personal Experience)
  • Psychology 2420 (Introduction to Social Psychology)
  • Psychology 3030 cl with Diversity and Social Justice Studies 3030 (Psychology of Aging)
  • Psychology 3050 (Adolescent Development and Adjustment)
  • Psychology 3080 (Child Development)
  • Psychology 3090 (Adult Development)
  • Psychology 3210 (Learning and Motivation:  Basic Processes)
  • Psychology 3310 (Creativity)
  • Psychology 3510 (Theories of Personality)
  • Psychology 3910/ Diversity and Social Justice Studies 3910 (Psychology of Women)
  • Sociology 2710 (Self and Service)
  • Sociology 3920 (Media and Society)
  • Anthropology 3100/Diversity and Social Justice Studies 3110/English 3140 (Identity and Popular Culture)
  • Family Science 2210 (Family Resource Management)
  • Family Science 2410 /Kinesiology 2410 (Human Development)
  • Theatre Studies 2440 (Introduction to Theatre Study)
  • Sociology/Anthropology 2610/Diversity and Social Justice Studies 2610 (Sex, Gender and Society)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly.

To qualify for a specialization in marketing, students are required to have an overall average of 70% in the nine courses of this specialization.

Want more information about Marketing? Leave your email address and we'll get in touch!
First Name:
Last Name:
E-mail Address:
Careers:
  • Entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.
The School of Business is located in Don and Marion McDougall Hall.

Jurgen Krause, Dean; Professor
Tim Carroll, Associate Professor
Andrew Carrothers, Assistant Professor
Xiao Chen, Assistant Professor
Qian (Claire) Deng, Assistant Professor
Gary Evans, Associate Professor
Debra Good, Assistant Professor
Susan Graham, Assistant Professor
Melissa James, Assistant Professor
Blake Jelley, Professor
Amy MacFarlane, Assistant Professor
Tarek May, Associate Professor
Matthew Pauley, Assistant Professor
Tina Saksida, Assistant Professor
Don Wagner, Associate Professor
Bill Waterman, Assistant Professor
Hayden Woodley, Assistant Professor
Liufang (Sophia) Yao, Assistant Professor
Sue Foster, Executive-in-Residence

Overview

The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing.

The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

Course Structure

In addition to the core BBA program, completion of the specialization in marketing requires the successful completion of the following:

Required:

  • Business 4810 (Integrated Marketing Communications)
  • Business 4430 (Consumer Behaviour)
  • Business 4440 (Market Research)
  • Business 4450 (Brand Management)
  • Business 4460 (Personal Selling and Sales)
  • Business 4770 (International Marketing)

Any THREE of the following courses:

  • Business 4650 (Project Management)
  • Psychology 2220 (Psychology of Personal Experience)
  • Psychology 2420 (Introduction to Social Psychology)
  • Psychology 3030 cl with Diversity and Social Justice Studies 3030 (Psychology of Aging)
  • Psychology 3050 (Adolescent Development and Adjustment)
  • Psychology 3080 (Child Development)
  • Psychology 3090 (Adult Development)
  • Psychology 3210 (Learning and Motivation:  Basic Processes)
  • Psychology 3310 (Creativity)
  • Psychology 3510 (Theories of Personality)
  • Psychology 3910/ Diversity and Social Justice Studies 3910 (Psychology of Women)
  • Sociology 2710 (Self and Service)
  • Sociology 3920 (Media and Society)
  • Anthropology 3100/Diversity and Social Justice Studies 3110/English 3140 (Identity and Popular Culture)
  • Family Science 2210 (Family Resource Management)
  • Family Science 2410 /Kinesiology 2410 (Human Development)
  • Theatre Studies 2440 (Introduction to Theatre Study)
  • Sociology/Anthropology 2610/Diversity and Social Justice Studies 2610 (Sex, Gender and Society)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly.

To qualify for a specialization in marketing, students are required to have an overall average of 70% in the nine courses of this specialization.

Faculty

Jurgen Krause, Dean; Professor
Tim Carroll, Associate Professor
Andrew Carrothers, Assistant Professor
Xiao Chen, Assistant Professor
Qian (Claire) Deng, Assistant Professor
Gary Evans, Associate Professor
Debra Good, Assistant Professor
Susan Graham, Assistant Professor
Melissa James, Assistant Professor
Blake Jelley, Professor
Amy MacFarlane, Assistant Professor
Tarek May, Associate Professor
Matthew Pauley, Assistant Professor
Tina Saksida, Assistant Professor
Don Wagner, Associate Professor
Bill Waterman, Assistant Professor
Hayden Woodley, Assistant Professor
Liufang (Sophia) Yao, Assistant Professor
Sue Foster, Executive-in-Residence

Overview

The Bachelor of Business Administration degree with a specialization in marketing is designed to introduce students to the core marketing function within the spectrum of business and further develop students’ theoretical and practical understanding of a full range of marketing activities. In addition to the core business curriculum, students pursuing a marketing specialization will take courses dedicated to marketing communications, brand management, market research, consumer behaviour, personal selling and sales, and international marketing.

The marketing specialization is intended to help prepare students for entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

Course Structure

In addition to the core BBA program, completion of the specialization in marketing requires the successful completion of the following:

Required:

  • Business 4810 (Integrated Marketing Communications)
  • Business 4430 (Consumer Behaviour)
  • Business 4440 (Market Research)
  • Business 4450 (Brand Management)
  • Business 4460 (Personal Selling and Sales)
  • Business 4770 (International Marketing)

Any THREE of the following courses:

  • Business 4650 (Project Management)
  • Psychology 2220 (Psychology of Personal Experience)
  • Psychology 2420 (Introduction to Social Psychology)
  • Psychology 3030 cl with Diversity and Social Justice Studies 3030 (Psychology of Aging)
  • Psychology 3050 (Adolescent Development and Adjustment)
  • Psychology 3080 (Child Development)
  • Psychology 3090 (Adult Development)
  • Psychology 3210 (Learning and Motivation:  Basic Processes)
  • Psychology 3310 (Creativity)
  • Psychology 3510 (Theories of Personality)
  • Psychology 3910/ Diversity and Social Justice Studies 3910 (Psychology of Women)
  • Sociology 2710 (Self and Service)
  • Sociology 3920 (Media and Society)
  • Anthropology 3100/Diversity and Social Justice Studies 3110/English 3140 (Identity and Popular Culture)
  • Family Science 2210 (Family Resource Management)
  • Family Science 2410 /Kinesiology 2410 (Human Development)
  • Theatre Studies 2440 (Introduction to Theatre Study)
  • Sociology/Anthropology 2610/Diversity and Social Justice Studies 2610 (Sex, Gender and Society)

Many of the above-listed courses have prerequisites. For example, many non-business courses that are 2000-level and above, require 1000-level introductory courses (such as Sociology 1010 or Psychology 1010 and 1020) and may have additional 2000-level or 3000-level prerequisites. Students are advised to plan ahead accordingly.

To qualify for a specialization in marketing, students are required to have an overall average of 70% in the nine courses of this specialization.

Faculty

Jurgen Krause, Dean; Professor
Tim Carroll, Associate Professor
Andrew Carrothers, Assistant Professor
Xiao Chen, Assistant Professor
Qian (Claire) Deng, Assistant Professor
Gary Evans, Associate Professor
Debra Good, Assistant Professor
Susan Graham, Assistant Professor
Melissa James, Assistant Professor
Blake Jelley, Professor
Amy MacFarlane, Assistant Professor
Tarek May, Associate Professor
Matthew Pauley, Assistant Professor
Tina Saksida, Assistant Professor
Don Wagner, Associate Professor
Bill Waterman, Assistant Professor
Hayden Woodley, Assistant Professor
Liufang (Sophia) Yao, Assistant Professor
Sue Foster, Executive-in-Residence

Want more information about Marketing? Leave your email address and we'll get in touch!
First Name:
Last Name:
E-mail Address:
Careers: 
Entry-level positions in both small and large organizations ranging from account managers to marketing coordinators to brand managers and much more.

Calendar Courses

Calendar Courses

Calendar Courses

Full descriptions for courses in the specialization in marketing are listed on the Bachelor of Business Administration program page.

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