Communications Officer - Integrated Communications

Competition Number: 
Position Type: 
Staff Position
Closing Date: 
Friday, April 10, 2015
Date of Posting: 
March 31, 2015
Integrated Communications
Communications Officer
Full-Time Term Position
Hours of Work: 

37.5 hours per week

Commensurate with qualifications

April 2015 – April 30, 2017 (Term may be reduced or extended depending on performance, available funding and departmental requirements.)

Reporting to the Manager, Marketing and Communications, the Communications Officer is responsible for implementing and supporting media relations strategy in support of the marketing and communication priorities of the University.  The primary focus of the position is to promote the University and its programs to local, regional, national, and international audiences through the development and delivery of key internal and external messages through the use of a variety of tactics and tools.


• Assist / advise management on a variety of communications matters and issues by conducting daily media scans, proactively identifying and acting on risks and opportunities, preparing editorial content, op-ed pieces for faculty and senior administration.
• Provide speaking notes and write speeches for management when requested.
• Assist in the delivery of media training to University management, staff , and faculty.

• Serve as the University’s primary point of contact for members of the media and freelance writers.
• Field media calls, arrange interviews, or direct media to IC team member where appropriate.
• Write and distribute news releases and handle their follow-up.
• Liase and nurture relations with media to seek out and pitch story ideas.
• Establish and maintain lists of media contacts and key targets.
• Source more efficient messaging tools and distribution channels, in particular, work with the Communications web team to contribute to a University-wide Social Media Plan.
• Participate in committees and working groups such a UPEI Emergency Communications Team in order to achieve media relations and communications objectives.
• Work closely with University Events Planning Officer and other University communications officers to coordinate media relations strategies.

• Assist with the writing, editing, and coordination of marketing and communications materials (publications, advertising, editorial information, news articles, social media items, and feature stories).
• Assist with coordination of internal communications initiatives including but not limited to news and event items on, Campus Notices, and the Campus Connector e-newsletter.


• Bachelor’s degree in business administration/commerce, public relations, communications, or a related field.
• Minimum of 3–5 years directly-related, progressively-responsible experience, preferably in a complex organization with demonstrated success in strategic communications, media relations, and writing.
• Experience in using a variety of communications tools and vehicles to communicate with internal and external audiences, including media.
• Demonstrated dedication to, and respect for the University, its goals and future.
• Intense commitment to product quality and building exceptional relationships.

Application Instructions: 

Please submit electronically a cover letter, quoting the competition number, a resume and reference list, to be received no later than the closing date, via the link below. You can also apply in person to the Human Resources Department, Kelley Building, University of Prince Edward Island, 550 University Avenue, Charlottetown, PEI C1A 4P3, Fax Number (902) 894-2895.

In accordance with Canadian immigration requirements, all qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.

The University of Prince Edward Island is committed to gender equity in employment. Only those applicants who are invited to an interview will be acknowledged.

Successful Candidate(s): 


UPEI encourages all qualified applicants to apply for job openings; however, in keeping with the terms and provisions of the university’s various employment and collective agreements, first priority will be given to internal candidates.
Contact UPEI