Marketing Manager - Department of Marketing and Communications *Amended Closing Date*

Competition Number: 
Position Type: 
Staff Position
Closing Date: 
Friday, November 27, 2015
Date of Posting: 
November 13, 2015
Department of Marketing and Communications
Marketing Manager
Full Time Term Position
Hours of Work: 

37.5 hours per week

Commensurate with qualifications

January 18, 2016 to April 30, 2017 (Term may be reduced or extended depending on performance, available funding and departmental requirements.)

Reporting to the Director of Marketing and Communications, the successful applicant will assist with the development and implementation of marketing plans for the University of Prince Edward Island, supervise marketing staff, and coordinate promotional programs.  This position requires excellent communication, organizational and interpersonal skills and the ability to develop marketing programs with a wide range of internal and external contacts.

The Marketing Manager is a member of the Marketing and Communications team and works independently under the supervision of the Director of Marketing and Communications.  This position will also work closely with other Marketing and Communications team members and internal University clients.


• Work on the development and implementation of specialized marketing and promotion initiatives, including implementing marketing campaigns against a clear set of objectives and market insights
• Assist with the development and management of marketing budgets and media plans based on a strong understanding of consumer and market insights as well as the marketing cycle for the university
• Make independent decisions and recommendations in areas of prioritizing, planning, and executing marketing programs
• Exercise judgment and tact in dealing with staff, faculty members, students, alumni, and other stakeholders both across the University and externally
• Prepare reports measuring marketing programs including paid, earned, and owned media activity for the department
• Coordinate marketing project meetings including agenda development, forward-action capture, timeline development and follow-up


• 3-5 years of related experience, preferably in a complex organization with demonstrated success in the planning, implementation, and evaluation of marketing programs including the application of a variety of marketing tools/vehicles and platforms to coordinate and measure evidence-based marketing programs
• Undergraduate degree in a relevant academic discipline (marketing, communications, business)
• Proven organizational, communication (both written and verbal), customer service, team and project management skills
• Experience supervising staff with a focus on team engagement, resource management and project delivery
• Demonstrated experience in media planning and implementation of campaigns using multiple marketing channels including print, digital marketing, SEO/SEM, social media, event marketing/promotions, direct marketing, traditional marketing (print, tv, radio)
• Demonstrated experience and understanding of customer relationship marketing (CRM) processes and programs
• Experience in a marketing/advertising agency environment considered an asset
• Proficiency is required in the use of word processing, database and spreadsheet, presentation, email and electronic calendar software (i.e. MS Word, Excel, PowerPoint and Google Mail & Calendar)

Application Instructions: 

Please submit electronically a cover letter, quoting the competition number, a resume and reference list to be received no later than the closing date via the link posted on the UPEI Human Resources website (

If you are unable to apply online, you can drop off your resume to the Human Resources Department, Kelley Building, University of Prince Edward Island, 550 University Avenue, Charlottetown, PEI C1A 4P3, Fax Number (902) 894-2895.

In accordance with Canadian immigration requirements, all qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority. The University of Prince Edward Island is committed to gender equity in employment.

Only those applicants who are invited to an interview will be acknowledged.

UPEI encourages all qualified applicants to apply for job openings; however, in keeping with the terms and provisions of the university’s various employment and collective agreements, first priority will be given to internal candidates.
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