Communications Officer - Department of Marketing and Communications

Competition Number: 
Position Type: 
Staff Position
Closing Date: 
Tuesday, December 1, 2015
Date of Posting: 
November 17, 2015
Department of Marketing and Communications
Communications Officer
Full Time Term Position
Hours of Work: 

37.5 hours per week

Commensurate with qualifications

January 18, 2016 to April 30, 2017 (Term may be reduced or extended depending on performance, available funding and departmental requirements.)

The Department of Marketing and Communications has an opening for a Communications Officer. The position reports directly to the Associate Director, Marketing and Communications and is responsible for implementing media relations strategy in support of the communication priorities of the University.


Primary responsibilities include:
• Promote the University and its programs through effective development and delivery of key messaging to local, regional, national, and international audiences.
• Serve as the University’s primary point of contact for members of the media and     freelance writers.
• Advise management on a variety of communications matters and issues by conducting daily media scans, proactively identifying and acting on risks and opportunities, preparing editorial content, op-ed pieces.
• Liaise with and nurture relations with media, maintain up-to-date media contact lists, assess media trends, source and pitch story ideas.
• Write, edit, distribute and coordinate marketing and communications materials (publications, web content, advertising, editorial information, news articles, social media messages, and feature stories).
• Write speaking notes and speeches for senior management as required.
• Deliver media training to University management, staff and faculty.
• Participate in committees and working groups such as UPEI Emergency Communications Team in order to achieve media relations and communication objectives.
• Work closely with University event leads and other University communications officers to coordinate media relations and communications strategies.
• Coordinate internal communications initiatives including but not limited to news and event items on, Campus Notices and the Campus Connector e-newsletter.


The ideal candidate will have:
• Bachelor’s degree in business administration/commerce, public relations, communications, or a related field.
• 3–5 years directly-related, progressively-responsible experience, preferably in a complex organization with demonstrated success in strategic communications, media relations, and writing.
• Proven experience in using a variety of communications tools, vehicles and platforms to communicate with internal and external audiences, including media.
• Dedication to, and respect for the University, its goals and future.
• Superior written and oral communication skills, including experience with various writing styles (editorial/news, social media, website, promotion materials, advertising).
• Technical competency in Windows/Mac operating systems, MS Office and CMS platforms such as Drupal, Wordpress etc.
• Flexibility, ability to perform well under stress, manage multiple projects simultaneously, and complete projects to deadline.

Application Instructions: 

Please submit electronically a cover letter, quoting the competition number, a resume and reference list to be received no later than the closing date via the link posted on the UPEI Human Resources website (

If you are unable to apply online, you can drop off your resume to the Human Resources Department, Kelley Building, University of Prince Edward Island, 550 University Avenue, Charlottetown, PEI C1A 4P3, Fax Number (902) 894-2895.

In accordance with Canadian immigration requirements, all qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority. The University of Prince Edward Island is committed to gender equity in employment.

Only those applicants who are invited to an interview will be acknowledged.

If previous applicants of Competition #16E15 would like to be considered, please reapply.

UPEI encourages all qualified applicants to apply for job openings; however, in keeping with the terms and provisions of the university’s various employment and collective agreements, first priority will be given to internal candidates.
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