Ice cream for a cause

UPEI teams up with COWS Ice Cream and Canadian Mental Health Association to raise funds and awareness
Tuesday, March 6, 2018

The W.A. Murphy Student Centre lobby was crowded, with lineups well down the hall, as people waited to get a scoop of ice cream and help a good cause: mental health.

As part of COWS ice cream and the Canadian Mental Health Association’s Moo Let’s Talk campaign, a satellite ice cream scooping station was set up on campus March 1, 2018 to raise funds for the CMHA and to increase awareness of mental health issues and supports.

UPEI student, faculty and staff came out enforce to support the initiative, which was in memory of UPEI student Jason Driscoll. March 1 would have been his 22nd birthday.

UPEI President Dr. Alaa Abd-El-Aziz took time to hand out ice cream and speak with Jason’s family and students.

In total, the satellite station raised $1,431, with 350 people served.

The President’s Office also donated $1,000 in Jason’s memory to support additional initiatives during Mental Health Week at UPEI. The use of the funds will be directed by Jason's family.  

Dave Atkinson
Research Communications Officer
Marketing and Communication
(902) 620-5117
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