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BSc, MSc, PhD
Associate Professor
(902) 566-6007
Faculty of Business
McDougall Hall, 405

Dr. Tarek Mady holds a PhD in Marketing, emphasis in International Business from Old Dominion University (USA), an MSc in Finance from Louisiana State University (USA), and a BSc in Business Administration from Alexandria University (Egypt). Prior to joining the School of Business at UPEI as an Associate Professor of Marketing in 2015, he held various academic and administrative appointments at the John Molson School of Business of Concordia University (Montreal), The American University of Dubai (UAE), PwC's Middle East Academy (UAE), Alexandria University (Egypt), The Graduate School of Business of The Arab Academy for Science and Technology (Egypt), and Old Dominion University (United States).

His work has been published in several leading academic journals and conference proceedings including: Journal of Global Marketing, Journal of Business & Industrial Marketing, Journal of Consumer Behaviour, International Journal of Advertising, Journal of International Consumer Marketing, Journal of Euromarketing, Proceedings of the Academy of Marketing Science (AMS) Annual Conference, and Proceedings of the Society for Marketing Advances (SMA) Annual Conference. He has also co-authored book chapters for The Routledge Companion to the Future of Marketing (Routledge) and Analyzing the Culturally Diverse Consumer in the Global Marketplace (IGI Global).

Dr. Mady is currently an Associate Editor for The Journal of Global Marketing (Taylor & Francis) and serves on the Editorial Review Board of The Journal of Business Research (Elsevier). He also previously held the position of Associate Editor for The Journal of Modelling in Management.

Dr. Mady's honors include the Outstanding Reviewer Award from the Emerald Literati Network for Excellence (2015), AUD Business Students Association (BSA) Best Marketing Professor Award (2010), AUD President's Award for Teaching Excellence (2009), and Fellowships at both the 38th Annual American Marketing Association (AMA) Sheth Foundation Doctoral Consortium and Annual SMA Doctoral Consortium. He is also the recipient of a number of research awards including the "Best-in-Track" Paper Award in Consumer Behavior at the 2009 Annual AMS Conference, the AUD Provost's Award for Outstanding Research (2008), and "Best Student Paper" Award in Marketing Strategy Track at the 2002 Annual SMA Conference.

  • Cross-cultural consumer behavior
  • Acculturation to the global consumer culture
  • International marketing strategy
  • Emerging markets
  • Attitudes toward the marketing function
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